Belfast, 22^nd May 2008 – Belfast based WAN optimization company Replify and network solutions and services provider Magdalene have signed a partnership agreement to supply a range of all-software based network acceleration products to the UK market.

According to Dave Harris, Magdalene’s General Manager, “Replify is the first company to offer an enterprise class, all-software based WAN optimization solution. Its REPTOR suite - comprising Enterprise Manager, Virtual Appliance, and Client applications - offers an inexpensive way to overcome the frustrations and costs of remote working over low speed or mobile connections. The Replify deployment model means that product can be rolled out almost instantaneously while offering maximum flexibility, minimum maintenance and high availability.”

Replify’s Director of Sales & Marketing, John Knapton, is thrilled about the opportunities this new partnership offers both companies, and UK business as a whole. He said, “combining the significant benefits of Replify’s all-software WAN optimization solutions with Magdalene’s proven experience in providing both solutions and services in the UK market will greatly enhance our customers’ experience and assist us in helping more customers, faster.” He continued, “there is huge pent-up frustration about poor network performance - as large file transfers and network based applications become the norm. Our aim is to minimize networking costs while maximizing user experience. Working together, Replify and Magdalene are ideally placed to ease the burden and increase user satisfaction by orders of magnitude.”

Roy Cooper, Magdalene’s Director responsible for sales and service, said he was very excited about this joint venture adding that, “Magdalene’s 24/7, 365 days a year Network Operations Centre provides the cream on the cake, offering a complete solution and peace of mind to all prospective customers.”

Notes for Editors

Replify was founded in 2007 and is headquartered in Belfast, Northern Ireland. The company’s objective was to be the first to develop an all-software based WAN optimisation solution that would exceed hardware based performance. The Replify principal management team has gained considerable experience developing and bringing to market WAN optimisation products at both Swan Labs and F5 Networks. Now the team is focusing on the next generation of WAN optimisation and intends to make Replify a global player in software solutions.

Replify’s offering, called REPTOR Accelerator, consists of software that sits in the data centre, residing on a “virtual appliance” in place of actual hardware appliances normally used for WAN optimization. A Reptor Client also sits on the client PC or laptop. The REPTOR Accelerator suite also includes REPTOR Enterprise Manager software that provides network administrators with full control, management functions and a detailed picture of the overall application performance improvement. Replify states that, depending on the application, customers can experience traffic speed increases in excess of 100 times.

Magdalene is an independent, multi-tier, multi-vendor service house with a strong solution engineering offering.

Magdalene Ltd can provide a portfolio of Implementation and Support Services, including 24×7x365 technical support, utilising its highly competent and experienced engineering and logistics resources, supporting operators and private network customers with the Keymile product range.

The companies collectively possess unique industry experience and benefit from a rich tradition of access technology excellence.

For further information, please contact:

John Knapton
Director, Sales & Marketing
Replify Ltd
john.knapton@replify.com
T: +44 (0)28 9099 6108
www.replify.com

Dave Harris
General Manager
Magdalene
dave.harris@magdalene.co.uk
T: +44 (0)14 8035 7770
www.magdalene.co.uk